REACHING THE GLOBAL HELICOPTER COMMUNITY
HELICOPTER International's
circulation and paid subscription policy ensures an accurate mailing
list, avoiding the lack of credibility associated with free
circulation figures and bought-in mailing lists, which are included
by most audits.
Independent research has shown that "audited free circulation is
misleading in a specialist market" (such as helicopters) “and is not
always in the best interests of advertisers."
The
HELICOPTER International
paid subscription policy also allows us to hold down our
advertising rates, as we are less dependent on advertising revenue.
These highly competitive rates enable our clients to advertise more
for less cost and still reach the key decision-makers in over 180
countries world-wide.
NOW AVAILABLE ONLINE ...
CLICK HERE TO VIEW THE LATEST ISSUE
Where do we circulate?
HELICOPTER International
is subscribed to by Chief Executives of commercial helicopter
operators, public service agencies, service/overhaul centres and
manufacturers, military government procurement and operational heads
world-wide, plus private helicopter owners and other professional
subscribers. In all, around 25,000 customers in approximately 150
countries.
What do they want?
47%
of subscribers are in the market for helicopter accessories in the
next 12 months ... 27% are in the market for new/used helicopters
... 20% for new avionics ... 14% for mission equipment... 10% for
safety systems.
Who reads us?
57%
of subscribers own or operate helicopters.
71% of subscribers spend more than 60-90 minutes reading their copy.
78% of copies are read by four or more people, making total
readership around 97,500.
What do they think of us?
Over
80% of readers rate us as excellent in terms of accuracy and
credibility, and 61% rate us as the best rotary-wing publication.
58% of readers rate us as excellent at providing the news ...
another 34% rate us as good.
80% of readers keep their copies for future reference.
